Services marketing

Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1996
Edition:3rd ed
Series:The Prentice Hall series in marketing
Subjects:

MARC

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100 0 |a Lovelock, Christopher H. ,   |e author 
245 1 0 |a Services marketing   |c Christopher H. Lovelock 
250 |a 3rd ed 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1996 
300 |a xii, 660 p. ;   |c 22 cm. 
440 0 4 |a The Prentice Hall series in marketing 
504 |a Includes bibliographical references (p. 517-518) and index 
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650 0 |a Service industries   |x Marketing 
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