Services marketing
| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1996
|
| Edition: | 3rd ed |
| Series: | The Prentice Hall series in marketing
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| Subjects: |
| Physical Description: | xii, 660 p. ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 517-518) and index |
| ISBN: | 0134558413 |