Principles of marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Cambridge, Mass.
Blackwell Business
c1994
|
| Subjects: |
MARC
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| 001 | 0000034801 | ||
| 008 | 021119n | ||
| 020 | |a 1557865485 | ||
| 090 | 0 | 0 | |a HF5415.2 |b .P73 1994 |
| 245 | 0 | 0 | |a Principles of marketing research |c edited by Richard P. Bagozzi |
| 260 | 2 | |a Cambridge, Mass. |b Blackwell Business |c c1994 | |
| 300 | |a xviii, 430 p. |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Marketing research | |
| 700 | 0 | |a Bagozzi, Richard P. |e author | |
| 999 | |a 1000075547 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||