APA (7th ed.) Citation

Bagozzi, R. P. (1994). Principles of marketing research. Blackwell Business.

Chicago Style (17th ed.) Citation

Bagozzi, Richard P. Principles of Marketing Research. Cambridge, Mass: Blackwell Business, 1994.

MLA (9th ed.) Citation

Bagozzi, Richard P. Principles of Marketing Research. Blackwell Business, 1994.