Exploring marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1997
|
| Edition: | 6th ed. |
| Subjects: |
MARC
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| 001 | 0000034733 | ||
| 008 | 021119n | ||
| 020 | |a 003018763X | ||
| 090 | 0 | 0 | |a HF5415.2 |b .Z54 1997 |
| 100 | 0 | |a Zikmund, William G. |e author | |
| 245 | 0 | 0 | |a Exploring marketing research |c William G. Zikmund |
| 250 | |a 6th ed. | ||
| 260 | 2 | |a Fort Worth, Tex. |b The Dryden Press |c c1997 | |
| 300 | |a xxvii, 739 p. |b ill. ; |c 26 cm. | ||
| 650 | 0 | |a Marketing research | |
| 999 | |a 1000075605 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||
| 999 | |a 1000075606 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||