APA (7th ed.) Citation

Zikmund, W. G. (1997). Exploring marketing research (6th ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 6th ed. Fort Worth, Tex: The Dryden Press, 1997.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 6th ed. The Dryden Press, 1997.