Marketing creating value for customers
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
c1998
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| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxiv, 630 p. ill. 29 cm |
|---|---|
| ISBN: | 0256228779 |