APA (7th ed.) Citation

Churchill, G. A., & Peter, J. P. (1998). Marketing: Creating value for customers. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. Boston, Mass: Irwin/McGraw-Hill, 1998.

MLA (9th ed.) Citation

Churchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. Irwin/McGraw-Hill, 1998.