Strategic marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Irwin ,
c1997
|
| Edition: | 5th ed |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xviii, 670 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256214387 |