Marketing research methodological foundations
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
Dryden Press
c1995
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | xxiv, 1117, [44] p. ill. ; 24 cm. |
|---|---|
| ISBN: | 0030983665 |