Marketing management analysis, planning, and control
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| Format: | Book |
| Published: |
Upper Saddle River, NJ
Prentice Hall
c1997
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| Edition: | 9th ed |
| Series: | The Prentice Hall series in marketing
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| Subjects: |
| Physical Description: | xl, 789, [49] p. 27 cm |
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| ISBN: | 0132435101 |