Basic marketing a managerial approach

Bibliographic Details
Main Authors:	McCarthy, E. Jerome (Edmund Jerome) (Author), Perreault, William D. (Author), Quester, Pascale G. (Pascale Genevieve) (Author)
Format:	Book
Published:	Sydney, Australia Irwin c1997
Edition:	2nd Australian ed.
Subjects:	Marketing > Management Marketing > Australia Marketing > New Zealand

Basic marketing : a managerial approach by McCarthy, E. Jerome [ (Edmund Jerome)], Perreault, William D.

Published 1984

Published 1981