Basic marketing a managerial approach

Bibliographic Details
Main Authors: McCarthy, E. Jerome (Edmund Jerome) (Author), Perreault, William D. (Author), Quester, Pascale G. (Pascale Genevieve) (Author)
Format: Book
Published: Sydney, Australia Irwin c1997
Edition:2nd Australian ed.
Subjects:

MARC

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090 0 0 |a HF5415.13  |b .M3 1997 
100 0 |a McCarthy, E. Jerome  |q (Edmund Jerome)  |e author 
245 0 0 |a Basic marketing   |b a managerial approach   |c E. Jerome McCarthy, William D. Perreault, Jr., Pascale G. Quester 
250 |a 2nd Australian ed. 
260 2 |a Sydney, Australia   |b Irwin  |c c1997 
300 |a xiii, 768 p.   |b ill. ;  |c 26 cm. 
650 0 |a Marketing  |x Management 
650 0 |a Marketing  |z Australia 
650 0 |a Marketing  |z New Zealand 
700 0 |a Perreault, William D.  |e author 
700 0 |a Quester, Pascale G.  |q (Pascale Genevieve)  |e author 
999 |a 1000075395  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000075406  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus