APA (7th ed.) Citation

McCarthy, E. J., Perreault, W. D., & Quester, P. G. (1997). Basic marketing: A managerial approach (2nd Australian ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, William D. Perreault, and Pascale G. Quester. Basic Marketing: A Managerial Approach. 2nd Australian ed. Sydney, Australia: Irwin, 1997.

MLA (9th ed.) Citation

McCarthy, E. Jerome, et al. Basic Marketing: A Managerial Approach. 2nd Australian ed. Irwin, 1997.