Marketing research an applied orientation

Bibliographic Details
Main Author: Malkotra, Naresh K. (Author)
Format: Book
Published: New Jersey Prentice Hall 1996
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000034505
008 021119n
020 |a 0131257331 
090 0 0 |a HF5415.2  |b .M29 1996 
100 0 |a Malkotra, Naresh K.  |e author 
245 0 0 |a Marketing research   |b an applied orientation   |c Naresh K. Malkotra 
260 2 |a New Jersey   |b Prentice Hall  |c 1996 
300 |a xxxiii, 890 p. ;  |c 25 cm. 
650 0 |a Marketing research 
650 0 |a Marketing research  |x Methodology 
999 |a 1000074360  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000074361  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus