APA (7th ed.) Citation

Malkotra, N. K. (1996). Marketing research: An applied orientation. Prentice Hall.

Chicago Style (17th ed.) Citation

Malkotra, Naresh K. Marketing Research: An Applied Orientation. New Jersey: Prentice Hall, 1996.

MLA (9th ed.) Citation

Malkotra, Naresh K. Marketing Research: An Applied Orientation. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.