APA (7th ed.) Citation

Geller, L. K. (1996). Response!: The complete guide to profitable direct marketing. The Free Press.

Chicago Style (17th ed.) Citation

Geller, Lois K. Response!: The Complete Guide to Profitable Direct Marketing. New York: The Free Press, 1996.

MLA (9th ed.) Citation

Geller, Lois K. Response!: The Complete Guide to Profitable Direct Marketing. The Free Press, 1996.