The essence of consumer behaviour
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Hemel Hempstead, Herts., England
Prentice Hall
c1997
|
| Series: | The essence of management series
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000034399 | ||
| 020 | |a 0135731224 | ||
| 090 | 0 | 0 | |a HF5415.32 |b .B59 1997 |
| 100 | 0 | |a Blythe, Jim |e author | |
| 245 | 1 | 4 | |a The essence of consumer behaviour |c Jim Blythe |
| 260 | 2 | |a Hemel Hempstead, Herts., England |b Prentice Hall |c c1997 | |
| 300 | |a x, 206 p. |b ill. |c 24 cm | ||
| 440 | 0 | 4 | |a The essence of management series |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing research | |
| 999 | |a 1000072656 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||