The essence of consumer behaviour
| Main Author: | |
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| Format: | Book |
| Published: |
Hemel Hempstead, Herts., England
Prentice Hall
c1997
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| Series: | The essence of management series
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| Subjects: |
| Physical Description: | x, 206 p. ill. 24 cm |
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| ISBN: | 0135731224 |