APA (7th ed.) Citation

Blythe, J. (1997). The essence of consumer behaviour. Prentice Hall.

Chicago Style (17th ed.) Citation

Blythe, Jim. The Essence of Consumer Behaviour. Hemel Hempstead, Herts., England: Prentice Hall, 1997.

MLA (9th ed.) Citation

Blythe, Jim. The Essence of Consumer Behaviour. Prentice Hall, 1997.