Satisfaction : a behavioral perspective on the consumer

Bibliographic Details
Main Author: Oliver, Richard L. (Author)
Format: Book
Published: New York : McGraw-Hill , c1997
Series:McGraw-Hill series in marketing
Subjects:

MARC

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090 0 0 |a HF5415.335   |b .O55 1997 
100 0 |a Oliver, Richard L. ,   |e author 
245 0 0 |a Satisfaction :   |b a behavioral perspective on the consumer   |c Richard L. Oliver 
260 2 |a New York :   |b McGraw-Hill ,   |c c1997 
300 |a xvi, 432 p. ; ;   |c 25 cm. 
440 0 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Consumer satisfaction 
650 0 |a Consumer satisfaction   |x Evaluation 
999 |a 1000078758   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus