Satisfaction a behavioral perspective on the consumer

Bibliographic Details
Main Author: Oliver, Richard L. (Author)
Format: Book
Published: New York McGraw-Hill c1997
Series:McGraw-Hill series in marketing
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000034092
008 021119n
020 |a 0070480257 
090 0 0 |a HF5415.335  |b .O55 1997 
100 0 |a Oliver, Richard L.  |e author 
245 0 0 |a Satisfaction   |b a behavioral perspective on the consumer   |c Richard L. Oliver 
260 2 |a New York   |b McGraw-Hill  |c c1997 
300 |a xvi, 432 p. ;  |c 25 cm. 
440 0 0 |a McGraw-Hill series in marketing 
650 0 |a Consumer satisfaction 
650 0 |a Consumer satisfaction  |x Evaluation 
999 |a 1000078758  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus