Satisfaction : a behavioral perspective on the consumer
| Main Author: | |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1997
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| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xvi, 432 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070480257 |