Marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1997
|
| Edition: | 2nd ed. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000033769 | ||
| 008 | 021119n | ||
| 020 | |a 0030177421 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .D48 1997 |
| 100 | 0 | |a Dickson, Peter R. |e author | |
| 245 | 0 | 0 | |a Marketing management |c Peter R. Dickson |
| 250 | |a 2nd ed. | ||
| 260 | 2 | |a Fort Worth, Tex. |b The Dryden Press |c c1997 | |
| 300 | |a xxxiv, 813 p. ; |c 26 cm. | ||
| 650 | 0 | |a Marketing |x Management | |
| 999 | |a 1000069015 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||