Marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1997
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxxiv, 813 p. ; 26 cm. |
|---|---|
| ISBN: | 0030177421 |
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1997
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxxiv, 813 p. ; 26 cm. |
|---|---|
| ISBN: | 0030177421 |