Advertising its role in modern marketing

Bibliographic Details
Main Author:	Dunn, S. Watson (Samuel Watson) 1918-1997 (Author)
Format:	Book
Published:	Fort Worth, Tex. The Dryden Press c1994
Edition:	8th ed.
Subjects:	Advertising

Advertising its role in modern marketing by Dunn, S. Watson (Samuel Watson) 1918-1997, Barban, Arnold M.

Published 1986