Advertising its role in modern marketing

Bibliographic Details
Main Author:	Dunn, S. Watson (Samuel Watson) 1918-1997 (Author)
Format:	Book
Published:	Fort Worth, Tex. The Dryden Press c1994
Edition:	8th ed.
Subjects:	Advertising

MARC


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090	0	0	\|a HF5823 \|b .D78 1994
100	0		\|a Dunn, S. Watson \|q (Samuel Watson) \|d 1918-1997 \|e author
245	0	0	\|a Advertising \|b its role in modern marketing \|c Dean M. Krugman ... [et al.]
250			\|a 8th ed.
260	2		\|a Fort Worth, Tex. \|b The Dryden Press \|c c1994
300			\|a xxv, 617 p. ; \|c 29 cm.
650		0	\|a Advertising
999			\|a 1000069014 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus