Advertising its role in modern marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1994
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: | xxv, 617 p. ; 29 cm. |
|---|---|
| ISBN: | 0030767520 |
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1994
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: | xxv, 617 p. ; 29 cm. |
|---|---|
| ISBN: | 0030767520 |