APA (7th ed.) Citation

Dunn, S. W. (1994). Advertising: Its role in modern marketing (8th ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Dunn, S. Watson. Advertising: Its Role in Modern Marketing. 8th ed. Fort Worth, Tex: The Dryden Press, 1994.

MLA (9th ed.) Citation

Dunn, S. Watson. Advertising: Its Role in Modern Marketing. 8th ed. The Dryden Press, 1994.