Business marketing management a strategic view of industrial and organizationl markets

Bibliographic Details
Main Authors: Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format: Book
Published: Forth Worth, Tex. The Dryden Press c1995
Edition:5th ed.
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000033758
008 021119n
020 |a 0030949181 
090 0 0 |a HF5415.13  |b .H87 1995 
100 0 |a Hutt, Michael D.  |e author 
245 0 0 |a Business marketing management   |b a strategic view of industrial and organizationl markets   |c Michael D. Hutt, Thomas W. Speh 
250 |a 5th ed. 
260 2 |a Forth Worth, Tex.   |b The Dryden Press  |c c1995 
300 |a xxvi, 757 p. ;  |c 24 cm. 
650 0 |a Marketing  |x Management 
700 0 |a Speh, Thomas W.  |e author 
999 |a 1000068722  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus