Business marketing management a strategic view of industrial and organizationl markets
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Forth Worth, Tex.
The Dryden Press
c1995
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxvi, 757 p. ; 24 cm. |
|---|---|
| ISBN: | 0030949181 |