Marketing : contemporary concepts and practices

Bibliographic Details
Main Authors: Schoell, William F. (Author), Guiltinan, Joseph P. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1995
Edition:6th ed
Subjects:

MARC

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100 0 |a Schoell, William F. ,   |e author 
245 1 0 |a Marketing :   |b contemporary concepts and practices   |c William F. Schoell, Joseph P. Guiltinan 
250 |a 6th ed 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1995 
300 |a xxvii, 762 p. ;   |c 29 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 1 |a Guiltinan, Joseph P. ,   |e author 
999 |a 1000067518   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus