Marketing : contemporary concepts and practices
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1995
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | xxvii, 762 p. ; 29 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0205156029 |