Principles of marketing
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Prentice Hall ,
1996
|
| Edition: | The European ed. |
| Subjects: |
| Physical Description: | xx, 956 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131659030 |