APA (7th ed.) Citation

Kotler, P. (1996). Principles of marketing (The European ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. The European ed. London: Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. The European ed. Prentice Hall, 1996.