Strategic marketing management
| Corporate Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
The Chartered Institute of Bankers ,
c1996
|
| Series: | Bankers workbook series
|
| Subjects: |
| Physical Description: | ix, 510 p. ; ; 30 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0852974132 |