Marketing management : strategies and programs

Bibliographic Details
Main Authors:	Guiltinan, Joseph P. (Author), Madden, Thomas J. (Author), Paul, Gordon W. (Author)
Format:	Book
Published:	New York : McGraw-Hill , c1997
Edition:	6th ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management

Marketing management : strategies and programs by Guiltinan, Joseph P., Paul, Gordon W.

Published 1991