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| LEADER |
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| 001 |
0000033458 |
| 005 |
20070821093000.0 |
| 020 |
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|a 007049097X
|
| 090 |
0 |
0 |
|a HF5415.13
|b .G8 1997
|
| 100 |
0 |
|
|a Guiltinan, Joseph P. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing management :
|b strategies and programs
|c Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
|
| 250 |
|
|
|a 6th ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1997
|
| 440 |
0 |
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Madden, Thomas J. ,
|e author
|
| 700 |
0 |
|
|a Paul, Gordon W. ,
|e author
|
| 999 |
|
|
|a 1000067294
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000076002
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|