Marketing management strategies and programs

Marketing management strategies and programs

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Bibliographic Details
Main Authors: Guiltinan, Joseph P. (Author), Madden, Thomas J. (Author), Paul, Gordon W. (Author)
Format: Book
Published: New York McGraw-Hill c1997
Edition:6th ed
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management
Description
ISBN:007049097X

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