APA (7th ed.) Citation

Guiltinan, J. P., Madden, T. J., & Paul, G. W. (1997). Marketing management: Strategies and programs (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., Thomas J. Madden, and Gordon W. Paul. Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill, 1997.

MLA (9th ed.) Citation

Guiltinan, Joseph P., et al. Marketing Management: Strategies and Programs. 6th ed. McGraw-Hill, 1997.