Marketing : real people, real choices
| Main Authors: | , |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c1997
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| Subjects: |
| Physical Description: | xxvi, 774 p. ; ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0205152066 |