Strategic customer care : an evolutionary approach to increasing customer value and profitability

Bibliographic Details
Main Author: Brown, Stanley A. , 1946- (Author)
Format: Book
Published: Toronto : John Wiley , c1999
Subjects:

MARC

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020 |a 0471643424 
090 0 0 |a HF5415.55   |b .B76 1999 
100 0 |a Brown, Stanley A. ,   |d 1946- ,   |e author 
245 0 0 |a Strategic customer care :   |b an evolutionary approach to increasing customer value and profitability   |c Stanley A. Brown 
260 2 |a Toronto :   |b John Wiley ,   |c c1999 
300 |a xiii, 305 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical references (p. 291-297) and index 
650 0 |a Customer relations 
650 0 |a Relationship marketing 
999 |a 1000084511   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus