Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice-Hall ,
c1997
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xxxii, 679 p. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132426110 |