Applications in basic marketing : clippings from the popular business press

Bibliographic Details
Main Authors:	McCarthy, E. Jerome [ (Edmund Jerome)] (Author), Perreault, William D. (Author)
Format:	Book
Published:	Chicago : Irwin , 1995
Edition:	1995-1996 ed.
Subjects:	Marketing > Management

Applications in basic marketing : clippings from the popular business press by Perreault, William D., McCarthy, E. Jerome [ (Edmund Jerome)]

Published 2005

Published 2005