Applications in basic marketing : clippings from the popular business press

Bibliographic Details
Main Authors: McCarthy, E. Jerome [ (Edmund Jerome)] (Author), Perreault, William D. (Author)
Format: Book
Published: Chicago : Irwin , 1995
Edition:1995-1996 ed.
Subjects:

MARC

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245 0 0 |a Applications in basic marketing :   |b clippings from the popular business press   |c William D. Perreault and E. Jerome McCarthy 
250 |a 1995-1996 ed. 
260 2 |a Chicago :   |b Irwin ,   |c 1995 
300 |a vi, 213 p. ;   |c 26 cm. 
500 |a "Clippings from the popular business press" 
650 0 |a Marketing   |x Management 
700 1 |a McCarthy, E. Jerome [  |q (Edmund Jerome)] ,   |e author 
700 1 |a Perreault, William D. ,   |e author 
999 |a 1000064858   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus