Applications in basic marketing clippings from the popular business press

Bibliographic Details
Main Authors: McCarthy, E. Jerome (Edmund Jerome) (Author), Perreault, William D. (Author)
Format: Book
Published: Chicago Irwin 1995
Edition:1995-1996 ed.
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000032806
008 021119s1995
020 |a 0256188343 
090 0 0 |a HF5410  |b .A66 1995 
245 0 0 |a Applications in basic marketing  |b clippings from the popular business press  |c William D. Perreault and E. Jerome McCarthy 
250 |a 1995-1996 ed. 
260 2 |a Chicago  |b Irwin  |c 1995 
300 |a vi, 213 p.  |c 26 cm. 
650 0 |a Marketing  |x Management 
700 1 |a McCarthy, E. Jerome  |q (Edmund Jerome)  |e author 
700 1 |a Perreault, William D.  |e author 
999 |a 1000064858  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus