Applications in basic marketing : clippings from the popular business press

Bibliographic Details
Main Authors: McCarthy, E. Jerome [ (Edmund Jerome)] (Author), Perreault, William D. (Author)
Format: Book
Published: Chicago : Irwin , 1995
Edition:1995-1996 ed.
Subjects:
Description
Item Description:"Clippings from the popular business press"
Physical Description:vi, 213 p. ; 26 cm.
ISBN:0256188343