APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1995). Applications in basic marketing: Clippings from the popular business press (1995-1996 ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1995-1996 ed. Chicago: Irwin, 1995.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1995-1996 ed. Irwin, 1995.