Ness, T. E., & Day, R. L. (1984). Marketing in action: A decision game (5th ed.). Richard D. Irwin.
Chicago Style (17th ed.) CitationNess, Thomas E., and Ralph L. Day. Marketing in Action: A Decision Game. 5th ed. Homewood, Ill: Richard D. Irwin, 1984.
MLA (9th ed.) CitationNess, Thomas E., and Ralph L. Day. Marketing in Action: A Decision Game. 5th ed. Richard D. Irwin, 1984.
Warning: These citations may not always be 100% accurate.