APA (7th ed.) Citation

McCarthy, E. J. . [. (1981). Learning aid to accompany Basic marketing (7th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome []. Learning Aid to Accompany Basic Marketing. 7th ed. Homewood, Ill.: Irwin, 1981.

MLA (9th ed.) Citation

McCarthy, E. Jerome []. Learning Aid to Accompany Basic Marketing. 7th ed. Irwin, 1981.