Marketing fundamentals

Bibliographic Details
Main Authors: Lancaster, Geoff (Author), Withey, Frank (Author)
Format: Book
Published: Oxford : Butterworth-Heinemann , 1994
Series:Marketing series (The Chartered Institute of Marketing). Student workbook series
Subjects:

MARC

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090 0 0 |a HF5415   |b .L26 1994 
100 0 |a Lancaster, Geoff ,   |e author 
245 1 0 |a Marketing fundamentals   |c Geoff Lancaster and Frank Withey 
260 2 |a Oxford :   |b Butterworth-Heinemann ,   |c 1994 
300 |a 162 p. ;   |c 30 cm. 
440 0 0 |a Marketing series (The Chartered Institute of Marketing). Student workbook series 
504 |a Includes index 
650 0 |a Marketing 
700 1 |a Withey, Frank ,   |e author 
999 |a 1000064006   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus