Marketing fundamentals
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann ,
1994
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| Series: | Marketing series (The Chartered Institute of Marketing). Student workbook series
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| Subjects: |
| Physical Description: | 162 p. ; 30 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0750619988 |